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Email Campaign Frequency
Email marketing remains one of the strongest ways for companies to stay in touch with their customers, keep their customers informed, and ensure that they stay in the forefront of their customers’...
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Best Day of the Week to Send Mass Email Eblasts
A common question that companies doing email marketing ask is: what is the best day of the week to send out our emails? Should our email marketing campaign be on a specific day to get better opens or...
View ArticleTracking Opens in Email Marketing Campaigns
One of the metrics that every email marketing campaign management software makes available is the ability to track open rates. In theory this is a measure of how many people have opened, or read, your...
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Images and Text in Email Marketing Campaigns
I once took over marketing for a company that sent out a semi-regular email blast to an opt-in list of customers and potential customers. The first thing that I noticed when I logged into Constant...
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